The Situation: A major insurer was facing increasing negative social media activity. By the time management became aware of issues, they had already gone viral, resulting in customer churn and expensive crisis response campaigns.

Previous approach: Reactive PR firefighting costing $40K+ per incident.

NoGi Solution:

• Implemented 24/7 Social Listening & Sentiment Analysis

• Configured AI-powered early warning system

• Established 15-minute crisis response protocol

• Created automated sentiment tracking dashboard

Results:

• $500K crisis prevented in first 3 months (negative trend detected 48 hours before escalation)

• 23% reduction in customer churn through proactive service recovery

• 15-minute average response time to potential issues (vs. 3-day average previously)

• Zero viral crises since implementation (vs. 2-3 per year historically)

ROI: 1,850% in first year

Client Quote: "NoGi's system caught a growing complaint about our claims process that would have exploded over the weekend. Instead of managing a PR disaster on Monday, we fixed the process issue on Friday. This single prevention paid for the entire year of service."